Nethmi Wijesinghe

Nethmi’s PhD research explores how people are influenced by group opinions in online environments where both humans and AI agents participate. Her work examines how factors such as majority opinion, task difficulty, individual characteristics, and the way AI is presented can affect social conformity. The goal is to better understand how AI may shape people’s decisions and to develop design guidelines for online platforms that support informed decision-making and reduce harmful conformity.

Nethmi Wijesinghe is supervised by Dr. Senuri Wijenayake, Dr. Damiano Spina and Dr. Danula Hettiachchi.